Since its inception in 2017, Chongli 168 has rapidly grown into the largest and most influential mass-participation cross-country running event in North China and across the country. Its diverse categories, high-quality services, mature systems, and comprehensive support have been key to its rapid ascent.
The event is co-organized by the People’s Government of Chongli District, Zhangjiakou City, and Beijing Sanfo Outdoor Products Co., Ltd. It has not only attracted enthusiastic participation from mountain running enthusiasts at home and abroad but has also become a significant driving force in promoting the development of the local sports tourism industry.
As the organizer of Chongli 168, Sanfo Events, a professional event brand under Beijing Sanfo Outdoor Products Co., Ltd., has consistently strived to create high-quality outdoor events and activities. With extensive experience in event organization and a professional team, Sanfo Events successfully facilitated the deep cooperation between Chongli 168 and the World Mountain Running Association (WMRA), laying a solid foundation for the event’s international development.
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Chongli, originally a county within Zhangjiakou City, Hebei Province, is located approximately 240 kilometers northwest of Beijing. It’s a mountainous region known for its cold weather and heavy snowfall in winter, making it ideal for winter sports. Before being selected as one of the venues for the 2022 Winter Olympics, Chongli was one of China’s poorest counties. More than 100,000 residents, the majority of its population, lived below the poverty line. The local economy historically relied on agriculture and small-scale industries.
When Beijing was chosen to host the 2022 Winter Olympics in 2015, Chongli underwent rapid development. This transformation focused on building ski resorts, luxury hotels, and essential infrastructure, such as high-speed rail, to accommodate tourists and athletes from around the world. These significant investments helped Chongli become a popular destination for winter sports, earning global media recognition as one of the best skiing areas.
This remarkable change also allowed Chongli to decisively escape poverty. Its poverty rate plummeted from 16.81% in 2015 to a mere 0.44% within just a few years of being selected as a co-host for the Winter Olympics.
Beyond winter sports, the Chongli district government also actively supports trail running, trekking, and ultra-running during the summer months. Ski resorts are ingeniously converted into accommodations and service points for athletes, further bolstering the region’s year-round sports tourism.
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Nike ACG, short for “All Conditions Gear,” is Nike’s specialized product line designed to tackle the challenges of outdoor activities in all weather conditions. It focuses on lightweight, waterproof, and durable footwear, apparel, and accessories, perfect for various adventures like hiking, climbing, or particularly trail running, which demands high performance in unpredictable environments.
Nike ACG’s support for the Chongli 168 trail running event is significant and reflects several key dimensions: Elevating Event Credibility: Endorsement from a global brand like Nike ACG signals that Chongli 168 is a recognized, high-standard event with a strong image, aligning perfectly with the quality and philosophy of ACG products.
Showcasing Product Performance: This partnership provides a prime opportunity for Nike ACG to demonstrate the real-world performance of its products, specifically designed to withstand the diverse and challenging conditions encountered in trail running. This ensures a better and safer experience for the runners.
Reinforcing Outdoor Expertise: The collaboration underscores Nike ACG’s unwavering commitment to being an expert in high-quality outdoor gear and its dedication to the outdoor adventure community. It truly embodies the brand’s support for athletes and outdoor pursuits.